"Play a leading and influential role nationally within the rural housing sector"
Sustaining a high-level profile and using the voice this affords to promote the need for affordable rural homes is important not only for delivering on our own purpose but also for those of our like-minded partners - both inside and outside of the housing association sector.
Over recent years English Rural has sought to invest time in developing a national network and reputation. This work received several boosts during the year. Firstly, by the recruitment of a dedicated communications lead and development of a communications strategy. Secondly the Patronage received from HRH The Princess Royal was renewed.
A common theme running through all strategic ambitions is the increased benefit from using technology and enhanced digital approach. Improvements to our social media presence and website are examples of how this was applied to extend the reach of our influence during the year.
Representatives from the Ministry of Housing visiting our affordable homes in Surrey
English Rural are proud of the profile that we have, but we recognise the ability to have real impact comes from the strong relationships that we form with others and when these come together to speak as one. The value in this has been shown in the coordinated responses to key planning and housing consultations that emerged during the year, these carried out by the Government but having the potential to significantly impact on our Business Strategy and the continued success of trusted delivery models.
Lord Gardiner visits our affordable homes in Throwley, Kent
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New communications strategy and investment in staff capacity
Renewal of Royal Patronage
Digital reach and influence extended using social media and website
Responded to critical planning and housing policy consultations
Continue to grow network and collaborate successfully with others
One of our residents speaks passionately at our Rural Housing Conference in Surrey
>> One of the biggest risks to delivering agreed business strategy continues to be the uncertain political landscape.
Suggested direction of policy changes are a continued distraction and possible risk for English Rural.
Despite our own efforts and also those of other rural advocates, the Government continues to overlook the needs and concerns of rural communities with little or no rural proofing applied as national policy is developed.
This uncertainty remains one of the primary risks faced by English Rural and our scale puts any response at an immediate disadvantage.
