"Play a leading and influential role nationally within the rural housing sector"
Over recent years English Rural has developed a reputation as one of the leading voices on affordable rural housing matters. More recently this has been supported through the communications strategy, with successes online and through social media. To be truly effective and recognising the resources that can be made available to support this ambition, partnerships are vital. During the year the impactful Rural Recovery and Revitalisation research was launched. This co-funded with CPRE (The Countryside Charity) and the Rural Services Network. This research presents a clear economic, fiscal and societal case for higher levels of public investment in affordable rural housing delivery.
English Rural continued to be engaged by local and national political stakeholders, who seek a rural perspective on planning and housing policy development. English Rural’s Chief Executive maintains a high-profile national advocacy role within both the housing and rural sectors, and this is something supported by the refreshed Business Strategy.
English Rural’s Royal Patronage is something that Board, staff and residents alike are proud of. The helpful support from HRH The Princess Royal continuing during the year through virtual engagements and videos during the pandemic. When rules permitted, the Princess also hosted a roundtable meeting of influential rural stakeholders.
Our Patron, HRH The Princess Royal, meeting guests and residents at the official opening of affordable rural homes in North Cerney, Cotswolds
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Successful delivery of communications strategy and growth of online reach, influence and engagement
Royal engagements and support continued
Relevant and impactful research completed and launched
Presence within national and local groups to effectively represent voice of affordable rural housing providers
A socially distanced Royal Opening of affordable rural homes in North Cerney, Cotswolds, built by our partner, Cirencester Housing,
>> As a smaller housing association with limitations on the time and capacity that can be invested in external communications and advocacy, working collaboratively with others on targeted projects helps our own resources go further.
